I always enjoy talking to editors and publishers who offer a real insight into their publication and its achievements. So when the opportunity came, I was delighted to interview Guy Procter, editor of Country Walking, for the Nov/Dec issue of InPublishing. Having previously interviewed Guy during the PPA Leadership Summit (April 2021) on the challenges ofContinue reading “Solving the publishing crisis: innovation is critical”
Category Archives: Revenue streams
Take a strategic approach to advertising
My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much hasContinue reading “Take a strategic approach to advertising”
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COMING TO A SMALL SCREEN NEAR YOU . . .
Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I veryContinue reading “COMING TO A SMALL SCREEN NEAR YOU . . .”
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Improve your media kit: 7 ways to get higher advertising sales
Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales. If your ad sales are lower than they should be then it’s time to scrutinize your media kit. Why? Because like a an amazing photograph a great media kit is worth a thousandContinue reading “Improve your media kit: 7 ways to get higher advertising sales”
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Native advertising – an acceptable way to boost magazine profits
Why content can increase your profit margin, enhance the brand and engage audiences.
