Category Archives: Revenue streams

Solving the publishing crisis: innovation is critical

I always enjoy talking to editors and publishers who offer a real insight into their publication and its achievements. So when the opportunity came, I was delighted to interview Guy Procter, editor of Country Walking, for the Nov/Dec issue of InPublishing. Having previously interviewed Guy during the PPA Leadership Summit (April 2021) on the challenges of […]
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Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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COMING TO A SMALL SCREEN NEAR YOU . . .

Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very […]
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Improve your media kit: 7 ways to get higher advertising sales

Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales. If your ad sales are lower than they should be then it’s time to scrutinize your media kit. Why? Because like a an amazing photograph a great media kit is worth a thousand […]
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Native advertising – an acceptable way to boost magazine profits

Why content can increase your profit margin, enhance the brand and engage audiences.