Category Archives: Revenue streams

Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very […]
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Improve your media kit: 7 ways to get higher advertising sales

Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales. If your ad sales are lower than they should be then it’s time to scrutinize your media kit. Why? Because like a an amazing photograph a great media kit is worth a thousand […]
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Native advertising – an acceptable way to boost magazine profits

Why content can increase your profit margin, enhance the brand and engage audiences.

Publishers need more than a magazine to make money

Initially most magazines followed a basic business model with the majority of income derived from advertising, subscriptions and newsstand sales. A combination of developing technology plus a slump in advertising sales meant titles either had to evolve to secure additional revenue streams or close. The result was the birth of the ‘brand’ followed by brand […]
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Innovation at PPA Festival

A great line up of speakers captivated audiences at this year’s PPA Festival. Magazine editors past and present, accredited PPA course tutors, plus a few of their students were among those who turned out to hear a wealth of inspirational presentations. Kate Readeon, editor of Tatler revealed what really happened behind the scenes on that […]
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Sustainable business models for magazines

A while ago I delivered a lecture, based on an extract from my book, to delegates at an AJE Conference at City University. One of the many questions (and one that I am frequently asked) was how can publishers make money?  The answer is two-fold. Firstly, diversity combined with a good understanding of how to build additional extras that will […]
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Could digital revitalise magazine ad sales?

THE launch of Apple’s latest iPhone, iPad and Mini iPad has opened up more opportunities for digital publishers. With faster processing speeds and retina display these devices have the potential to offer magazine readers a richer user experience – if the publisher gets the content right. But what impact will it have on magazine adverts and […]
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