Category Archives: News

CHOOSE THE RIGHT PLATFORMS

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content […]
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NME CLOSES PRINT EDITION

Sadly, it is the end of an era – NME aka New Musical Express has finally decided to cease its weekly print edition from today after 66 years.

Coming to a Small Screen Near You…

Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very […]
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Audience research dynamics

How to gather data the right way Whether revamping an existing title or launching a new magazine getting to know your audience – and what they want – is crucial. Yet more often than not publishers think they know what their readers want and spend a huge amount of their budget on research to prove […]
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Micro-payments: The unsolvable problem solved

Micro-payments: The unsolvable problem Imagine if newsagents had to sell single articles? An unlikely scenario as it makes neither practical nor financial sense for anyone concerned – journalists, publishers, newsagents or the consumers. Online however, this granular sales model makes total sense, yet an option for casual, micro-payment, often referred to as the Holy Grail […]
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