Category Archives: News

Why Future is forging ahead

Last week I interviewed Chris Convey, Senior Vice President and Managing Director of Future’s B2B portfolio, who led on its core acquisition’s strategy. In the past few years, following a restructure, Future plc has seen phenomenal growth from acquisitions and through an expansion of their current portfolio. But why has this media giant now forged […]
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Why your title should adopt 360-degree feature packages

Recently I presented a paper to delegates at the AJE Magazine Conference at Edinburgh Napier on why 360-degree features are core skills for tomorrow’s journalists. When writing my book, Business Strategies for Magazine Publishing, I found that surprisingly, some editors still publish their print articles online verbatim. But I believe in order to thrive, magazine […]
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Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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Guest lecture at Napier

Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University. The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session: Spend time developing an in-depth business plan Don’t skimp […]
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PREREQUISITES FOR MAGAZINE START-UPS

When developing a new magazine concept having a deep connection with your subject is as important as securing funding.

CHOOSE THE RIGHT PLATFORMS

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content […]
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NME CLOSES PRINT EDITION

Sadly, it is the end of an era – NME aka New Musical Express has finally decided to cease its weekly print edition from today after 66 years.

COMING TO A SMALL SCREEN NEAR YOU . . .

Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very […]
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Audience research dynamics

How to gather data the right way Whether revamping an existing title or launching a new magazine getting to know your audience – and what they want – is crucial. Yet more often than not publishers think they know what their readers want and spend a huge amount of their budget on research to prove […]
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Micro-payments: The unsolvable problem solved

Micro-payments: The unsolvable problem Imagine if newsagents had to sell single articles? An unlikely scenario as it makes neither practical nor financial sense for anyone concerned – journalists, publishers, newsagents or the consumers. Online however, this granular sales model makes total sense, yet an option for casual, micro-payment, often referred to as the Holy Grail […]
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