Category Archives: News

Why your title should adopt 360-degree feature packages

Recently I presented a paper to delegates at the AJE Magazine Conference at Edinburgh Napier on why 360-degree features are core skills for tomorrow’s journalists. When writing my book, Business Strategies for Magazine Publishing, I found that surprisingly, some editors still publish their print articles online verbatim. But I believe in order to thrive, magazine […]
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Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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Guest lecture at Napier

Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University. The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session: Spend time developing an in-depth business plan Don’t skimp […]
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PREREQUISITES FOR MAGAZINE START-UPS

When developing a new magazine concept having a deep connection with your subject is as important as securing funding.

CHOOSE THE RIGHT PLATFORMS

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content […]
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