Guest lecture at Napier

Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University.

The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session:

  1. Spend time developing an in-depth business plan
  2. Don’t skimp on market research
  3. Critically evaluate your potential rivals
  4. 360-degree content is a must in this digital age
  5. Implement a ‘360 package’ advertising sales strategy

Never take a short-term approach when developing any media concept. Your business plan should be a route map – documenting not only where you want the magazine to be in five years but also identifying those critical strategies necessary for success.

To view the video, click Mary Hogarth at Edinburgh Napier.

Published by Mary Hogarth

With nearly 20 years industry experience in editorial, branding and publishing, Mary Hogarth is the consultant to call if you are thinking of setting up a new magazine or eNewsletter, relaunching a title or just need advice on best practice. Author of How To Launch A Magazine In This Digital Age, Mary's extensive experience and unique approach will help you transform your project into a viable and sustainable concept.

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