Author Archives: Mary Hogarth

Why Future is forging ahead

Last week I interviewed Chris Convey, Senior Vice President and Managing Director of Future’s B2B portfolio, who led on its core acquisition’s strategy. In the past few years, following a restructure, Future plc has seen phenomenal growth from acquisitions and through an expansion of their current portfolio. But why has this media giant now forged […]
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Eye – the print magazine that continues to thrive

My recent interview with John L Walters, editor and co-owner of Eye magazine, confirmed one of my long-held beliefs – print can be sustainable. I also believe that the traditional publishing business model, drawing the majority of its revenue from copy sales and advertising, in the right circumstances can still thrive, which is how I […]
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Why your title should adopt 360-degree feature packages

Recently I presented a paper to delegates at the AJE Magazine Conference at Edinburgh Napier on why 360-degree features are core skills for tomorrow’s journalists. When writing my book, Business Strategies for Magazine Publishing, I found that surprisingly, some editors still publish their print articles online verbatim. But I believe in order to thrive, magazine […]
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Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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Guest lecture at Napier

Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University. The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session: Spend time developing an in-depth business plan Don’t skimp […]
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PREREQUISITES FOR MAGAZINE START-UPS

When developing a new magazine concept having a deep connection with your subject is as important as securing funding.

CHOOSE THE RIGHT PLATFORMS

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content […]
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WHAT I LEARNED IN CHICAGO

Earlier this year I delivered a paper at the fifth Mapping the Magazine conference at Columbia College in Chicago. And what an inspiring event it was.

Those of us presenting papers were a mix of academics and practitioners teaching at universities around the globe. Each presenter delivered insightful concepts, which addressed a few of the key challenges faced by the magazine industry today.

REFLECTIONS ON Refinery29

Three years on from its 2015 UK launch Refinery29 has achieved a strong grip on the market and built a solid reputation for relevant, engaging editorial.

MEMBERSHIPS – THE WAY I SEE IT

A while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a few […]
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