across print, digital and online platforms
DEVELOP | MONETISE | EVOLVE
The MAGAZINE EXPERT – taking a creative, professional and unique approach to consulting.
For the past five years The MAGAZINE EXPERT – Mary Hogarth – has worked with magazine publishers, editors and journalists wanting to grow their expertise, publications or engage with their audience on a stronger level.
Her latest book, Business Strategies for Magazine Publishing, published in 2018 explores tactics for creating financially sustainable publications in the 21st Century. Following her extensive expertise, Mary uses real case studies and analyses the historical development of the magazine industry to illustrate how strategies work. Her book also provides an insight into both current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands.
Projects undertaken by The MAGAZINE EXPERT to date include both national and local publications – with key apsects focusing a variety of magazine publishing issues from revenue streams to audience engagement including:
- Publishers looking to expand/relaunch, enhance revenue streams or launch a new digital/print concept
- Charities, companies, individuals or educators looking to develop a magazine
- Publishers seeking to enhance audience engagement and expand circulation
- Executives aiming to increase advertising sales and revamp media kits
- Editorial teams looking to enhance their skills across print, online and digital
- Editors/writers seeking to enhance their professional development.
AN INDIVIDUAL APPROACH
All consultancy programmes are individually tailored to the client’s needs and desired outcomes.
Whether you are looking to develop a new title, relaunch an existing publication or want to evolve, Mary takes a creative, individual approach, while bringing a high level of expertise, experience and a unique perspective as testified by her clients.
Miriam Phillips, publisher and founder of Bright Daisy Publishing Ltd:
I will forever be grateful for meeting Mary and bringing her on board as a consultant to advise after starting up my publishing company. Mary has a great deal of editorial experience, expertise and insight into the publishing industry and her support and advice has been immensely helpful.
Not only has Mary helped us move from a free magazine to a paid for but she has helped grow our business in lots of other ways. I hope to keep learning from Mary as the business progresses.
Henry Leveson-Gower, Director of NEKS
Mary is very knowledgeable in the Magazine business and helped me, a novice, understand more about how it works to navigate the challenge of turning an idea for a magazine into reality.
Stewart Darkin, editor and journalist:
I have found Mary’s experience and deep knowledge of the business of publishing to be hugely beneficial.
This – coupled with a friendly professional manner and an obvious desire to support and help – has made Mary an invaluable source of guidance and advice. I would not hesitate in recommending her services.
Wendy Kearns, Advertisement Manager, The Space Agency:
Mary is an expert on magazines – be it developing editorial content, income streams or stronger business strategies. Her wealth of experience combined with an innovative and strategic approach will enhance any publication.
As a consultant, Mary excels at getting a detailed picture of what needs to be done, before offering great advice. To help her clients achieve success, she will empower, motivate and challenge – and is a pleasure to work with!
For more see client testimonials