Business Strategies For Magazine Publishing explores tactics for creating financially sustainable publications in the 21st Century.
It examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies.
Traditional business models are evaluated alongside new online approaches. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice.
With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
To find out more about the book, read the author interview and access a sample chapter visit my Featured Author page at Routledge.
Mary Hogarth has pulled off a rare hat-trick of compiling a book that will appeal to academics and students, industry practitioners and anyone looking to dive into the world of magazines. Alan Geere, Editorial consultant, journalism educator, InPublishing columnist
With a mixture of observations from the past and present, Hogarth takes us on a journey of the contemporary magazine industry, updating business models, encouraging the adoption of digital, while always keeping a focus on audience. A must-read for struggling publishers, entrepreneurs and magazine aficionados alike. Ann Luce, Principal Academic in Journalism and Communication, Bournemouth University
Writing Feature Articles 5th edition (Routledge:, publication scheduled for early 2019) presents clear and engaging advice for students and young professionals on working as a freelance feature writer.
This edition not only covers producing content for print, but also for digital platforms and online. It offers comprehensive guidance on every aspect feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article.
The book also includes an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist. All of whom share their own experiences of working in the industry and offer invaluable tips on best practice.
How to Launch A Magazine In This Digital Age (Bloomsbury 2014) is for those with a brilliant idea. Already proving a great success, the text is available in paperback for £17.99 and as an eBook (£14.99) from Bloomsbury or Amazon.
But brilliant ideas need to be carefully researched before being turned into viable concepts. Whether it’s a business venture, charity initiative, student project or a concept that has evolved – as many do – at the kitchen table, my book will guide you through the essentials.
From research and planning to production and distribution, plus there’s even a format for writing a business plan. Other features include:
- Practical action points and checklists
- Great resources and advice
- Realistic timescales for producing a digital/print magazine
- Plus at the end of each chapter leading experts offer their insights and experience.
This book is aimed at those wanting to develop a new title to add to an existing portfolio of magazines, or as a new business venture, charity initiative or student project.
Read an extract: Taken from Chapter 6 – Branding and editorial concepts
InPublishing (Nov/Dec 2018): Mapping the Magazine
Affordance, magazines as a community and lessons from the past were among topics discussed at Mapping the Magazine 5 – an international conference hosted by Columbia College in Chicago. Mary Hogarth, who also presented a paper, reports.
WHAT’S NEW IN PUBLISHING? (March 2018): When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.
InPublishing (Sept 2016): Alexandra Shulman interview
It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.
InPublishing (Jan 2016): Rewarded for digital innovation
Simon Collis talks to Mary Hogarth about winning the BSME Digital Editor of the Year (Consumer) award in November and reveals the key to achieving 2.5m unique users.
InPublishing (Sept 2015): Diane Kenwood interview
While many lifestyle magazines are struggling, Woman’s Weekly editor, Diane Kenwood, says her title is thriving. Her secret? As she tells Mary Hogarth, it’s all down to knowing the readers and engaging them with great brand services and activities that make a profit.