Every magazine is unique and has its own distinct voice, style and format – publishing is not a one-size-fits-all business. Mary’s philosophy of providing a bespoke approach is reflected in every facet of her magazine consultancy practice, resulting in a customised proposal that is as unique as every prospective client’s publication.
Below is a range of potential consultancy options. Find out how Mary can support your business by completing the Initial Consultancy Enquiry Form
Project management: for new magazine titles or re-launches, covering the core essentials from funding and creating successful business plans to brand development, multiple revenue streams, and promotional campaigns.
Developing a strategic vision: support to transform and future-proof your magazine by implementing strategies such as a successful membership proposition and additional revenue streams while maximising your ROI.
Developing a viable value proposition: expertise in enhancing value, from creating immersive podcasts and meaningful newsletters to extending your brand’s reach.
Audience analytics: in-depth research and analysis, followed by individually developed strategies to increase engagement and widen participation across the brand.
Subscription growth: professional guidance on extending the reach and building a solid subscriber base.
Enhancing editorial vision: helping publishers to maximise content engagement across their brand, from the socials and online platforms to vertical and digital editions.
Increasing advertising revenue, sponsorship, and collaboration opportunities: with expert guidance on achieving higher sales targets, developing bespoke ad sales and sponsorship packages, creating effective media kits, and building strategic partnerships.
Strategic leadership and management coaching: for publishers and executives undergoing succession planning, adopting new digital strategies, or staff development.
Coaching services: professional development for individuals and teams, helping industry professionals achieve goals and work towards that next big editorial role. Mary’s bespoke service is individually tailored and designed to help individuals thrive in this fast-paced, deadline-driven environment. Expertise includes guidance on developing stronger, more immersive storytelling skills and managing workflow.