EMPOWERING PUBLISHERS AND THEIR TEAMS
to become successful, profitable and sustainable
themagazineexpert is the brainchild of media specialist Mary Hogarth who has nearly 20 years industry experience in editorial, branding and publishing.
Mary is the consultant to call if you:
- Have a great idea for a new magazine
- Want to relaunch an existing title
- Need to increase audience engagement and grow circulation
- Build stronger revenue streams and increase ROI
- Develop new brand extensions
- Evaluate existing business strategies
Whether you are a publisher or an editor thinking about creating a new title to add to your existing stable – Mary has the expertise to help. For more details on the media specialist services offered see the Professional Consultancy page.
TIPS FOR CHOOSING YOUR PLATFORM
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360 degree approach putting content in print, online and social media platforms plus as a digital product?
The answer depends on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those factors. This is where seeking professional advice from a magazine consultant or media specialist such as themagazineexpert can really help.
Consumption of content and how to make money from it will be among the topics covered in the News & Insights blog. Plus there will be posts on developing practical magazine business strategies, the value of expanding brand extensions, enhancing editorial content – as well as tips for creating new publication or relaunching an existing title.