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Empowering others to publish great content – and make money

Mary - b&Wthemagazineexpert is the brainchild of media specialist Mary Hogarth who has nearly 20 years industry experience in editorial, branding and publishing.

Mary is the consultant to call if you:

  • Have a great idea for a new magazine
  • Are relaunching an existing title
  • Want to engage your potential readers – customers, clients, or members – with relevant editorial

This site runs in conjunction with her latest book, How To Publish A Magazine In This Digital Age, published by Bloomsbury. It contains a variety of resources including media news/insights and book extract plus a FAQs section.

Whether you are a publisher or an editor thinking about creating a new title to add to your existing stable  – Mary has the expertise to help. For more details see Consultancy.

On which platform should you publish?

Online map iconDo you opt for digital with content spread across online and social media platforms? Or should you take a 360 degree approach putting content in print, online and social media platforms plus as a digital product?

The answer depends on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those factors.

Consumption of content and how to make money from it will be one of the key questions covered in News & Insights. Plus there will be posts on other business strategies including:

  • Getting digital content right
  • Generating revenue streams through brand extensions
  • Introducing online payment options that readers will use
  • Strategies for cashflow management