Are memberships the way forward? Perhaps. This model certainly has the potential to build a strong revenue stream and achieve sustainability for the long term. But before you go rushing to adopt this methodology due diligence is advised. Take heed, one size does not fit all.

Mary Hogarth, When should publishers adopt a membership model, WNIP, 2019

The Magazine Expert is a professional consultancy established by Mary Hogarth in 2015 who has a proven track record and specialises in helping publishers develop, launch and monetise their magazines across print, digital and online platforms. But as one size rarely fits all . . . she takes an individual, bespoke approach to every client.

With more than 25 years of industry experience, Mary’s expertise spans all aspects of magazines – from editorial, digital and online strategies to audience engagement, revenue streams, business development and brand extensions.

Since establishing the consultancy, she has worked with numerous clients (magazine publishers and editors) who want to grow their expertise, publications or revenue streams and engage with their audience on a deeper level.

Mary has also shared her expertise at prestigious events, including the PPA Leadership Summit and was a regular speaker at Mapping The Magazine – an international series of conferences exploring magazine publishing. A patron and mentor at The International Magazine Centre, Mary also serves as a judge on the Publisher Podcast Awards and has been awarded The Best Magazine Publishing Consultancy Firm – South West in the Southern Enterprise Awards.

Not only has Mary helped us move from a free magazine to a paid-for but she has also helped grow our business in lots of other ways.
Miriam Phillips, publisher and founder of Celebrating Poundbury, Bright Daisy Publishing Ltd