InPublishing (Nov/Dec 2018): Mapping the Magazine
Affordance, magazines as a community and lessons from the past were among topics discussed at Mapping the Magazine 5 – an international conference hosted by Columbia College in Chicago. Mary Hogarth, who also presented a paper, reports.
WHAT’S NEW IN PUBLISHING? (March 2018): When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.
InPublishing (Sept 2016): Alexandra Shulman interview
It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.
InPublishing (Sept 2015): Diane Kenwood interview
While many lifestyle magazines are struggling, Woman’s Weekly editor, Diane Kenwood, says her title is thriving. Her secret? As she tells Mary Hogarth, it’s all down to knowing the readers and engaging them with great brand services and activities that make a profit.