ARTICLES

MY LATEST WORK

I regularly share my expertise on magazine publishing, appearing in a range of publications. Here is a selection of my recent articles.

WNIP See your audience as stakeholdersWHAT’S NEW IN PUBLISHING? (April 2019): See your audience as stakeholders
Publishers should see their readers as stakeholders, says Mary Hogarth, who believes the way forward is to create a highly valued magazine.


InPublishing (Nov/Dec 2018): Mapping the Magazine
Affordance, magazines as a community and lessons from the past were among topics discussed at Mapping the Magazine 5 – an international conference hosted by Columbia College in Chicago. Mary Hogarth, who also presented a paper, reports.


WHAT’S NEW IN PUBLISHING? (March 2018): When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.


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InPublishing (Sept 2016): Alexandra Shulman interview
It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.