I regularly share my expertise on magazine publishing across a range of publications. Here are some of my articles.
InPublishing Magazine (Nov/Dec 2021 issue): The Membership Challenge
Can you build a community through a print magazine and come through the pandemic even stronger? Mary Hogarth speaks to Guy Procter, editor of Country Walking magazine. Full article available from: https://www.inpublishing.co.uk/articles/the-membership-challenge-19157
Media Voices (Oct 2021): How Servitization is helping build a sustainable business model at Writer’s Digest.
Despite challenging print sales, Writer’s Digest has built a strong online community, with almost half its revenue now coming from online education. Mary Hogarth speaks to Editor-in-Chief Amy Jones about how developing valuable services has helped the publisher nurture reader engagement and rebound from the pandemic. Full article available from: https://voices.media/servitization-helping-build-sustainable-business-model-writers-digest/?utm_campaign=The%20Media%20Roundup%20from%20Media%20Voices&utm_medium=email&utm_source=Revue%20newsletter
April 2019: WHAT’S NEW IN PUBLISHING? See your audience as stakeholders
Publishers should see their readers as stakeholders, says Mary Hogarth, who believes the way forward is to create a highly valued magazine. Full article available from: https://whatsnewinpublishing.com/2019/04/see-your-audience-as-stakeholders-how-to-build-loyal-readers/
InPublishing Magazine (Nov/Dec 2018): Mapping the Magazine
Affordance, magazines as a community and lessons from the past were among topics discussed at Mapping the Magazine 5 – an international conference hosted by Columbia College in Chicago. Mary Hogarth, who also presented a paper, reports. Full article available from: https://themagazineexpert.com/wp-content/uploads/2018/11/mappingthemagazine-inpublishing-p20-21-nov-2018.pdf
WHAT’S NEW IN PUBLISHING? (March 2018): When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward. Full article available from: https://whatsnewinpublishing.com/when-should-a-publisher-adopt-a-membership-model/
InPublishing (Sept/Oct 2016): Alexander Shulman interview
It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die. Full article available from: https://themagazineexpert.com/wp-content/uploads/2014/11/alexander-shulman-interview-inpubs-sept161.pdf