Helping publishers to monetise, engage and thrive
The individually tailored magazine consultancy for new launches, enhancing existing titles, growing revenue and audience development
I always enjoy talking to editors and publishers who offer a real insight into their publication and its achievements. So when the opportunity came, I was delighted to interview Guy Procter, editor of Country Walking, for the Nov/Dec issue of InPublishing.
Having previously interviewed Guy during the PPA Leadership Summit (April 2021) on the challenges of building a recurring revenue economy, I was keen to follow up. Continue reading “Solving the publishing crisis: innovation is critical”
A while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a few of my clients to take this route, I had plenty of material to draw on.
While my article, When should a publisher adopt a membership model, mostly focuses on successful examples, this post will outline why the membership model is unlikely to work in the lifestyle sector. Continue reading “MEMBERSHIPS – THE WAY I SEE IT”
My latest post – a narrated slideshow on the 7 Pillars of creating great content – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.Living in a world with vast streams of content covering every perceivable subject, it is crucial to make sure that all editorial created has a real value. It must be relevant to those reading it. So it’s time to steer away from those ‘fillers’, get more creative and stop relying on press releases. Continue reading “MY 7 PILLARS OF GREAT CONTENT”
Having a continual dialogue with your audience is crucial – but how often do you ask poignant questions to boost your circulation?
Change is constant so it stands to reason that your readers’ habits, likes and dislikes are continually evolving too. That’s why regular surveys or focus groups are important.
Stagnation in a magazine can be dangerous – so keep talking to your audience. The more you find out the stronger your magazine will be.
Time to start working on an audience survey. First define your main objective, then decide on the priorities, but keep the survey short. Continue reading “Boost your circulation: 6 questions to ask your audience”
