Change is constant so it stands to reason that your readers’ habits, likes and dislikes are continually evolving too. That’s why regular surveys or focus groups are important.
Stagnation in a magazine can be dangerous – so keep talking to your audience. The more you find out the stronger your magazine will be.
Time to start working on an audience survey. First define your main objective, then decide on the priorities, but keep the survey short. Continue reading “Boost your circulation: 6 questions to ask your audience”