magazine sales; audiences; consumers; creating communities; news on social media – Helping publishers to monetise, engage and thrive

Having a continual dialogue with your audience is crucial – but how often do you ask poignant questions to boost your circulation?

Change is constant so it stands to reason that your readers’ habits, likes and dislikes are continually evolving too. That’s why regular surveys or focus groups are important.

Stagnation in a magazine can be dangerous – so keep talking to your audience. The more you find out the stronger your magazine will be.

Time to start working on an audience survey. First define your main objective, then decide on the priorities, but keep the survey short. Continue reading “Boost your circulation: 6 questions to ask your audience” →

Although technology has changed journalism, fundamentals remain the same – understand your audience.

Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform.

How? Editors need to look at the way an audience consumes content as well as intricate details of their readers’ lives. Ask questions to build a complete demographic and your content build around the answers. Then create a community

Are your readers commuters consuming content en-route to work or just reading to chill out? Or perhaps they are busy professionals who need information while at work?

So how will they consume your content – reading a print copy, or on a tablet, phone, print or laptop? Continue reading “Get innovative to increase magazine sales – see your audience as consumers” →