Category Archives: Online & social media

How to use infographics for your small publication

By Guest blogger, Emily Johnson Infographics have become more and more popular and the reason is obvious – scholars claim people remember around 80% of what they see and do. HubSpot knows that it is a real power of visual perception. Good infographics can help both you (with your small publication promotion) and your audience. […]
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Get innovative to increase magazine sales – see your audience as consumers

Although technology has changed journalism, fundamentals remain the same – understand your audience.  Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform. How? Editors need to look at the way an audience consumes content […]
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Getting online content right

Create content your users want to read – and don’t duplicate it on other platforms. . .

Top 6 social media sites

Below are the top social platforms for magazines, but first a word of warning. Publishers shouldn’t be lured into providing content across all of the platforms. In terms of social media less is definitely more. Develop a social media strategy that best suits your magazine. It’s about connecting and having a conversation with your readers – on […]
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Sillitoe to edit new retail magazine

Essential Retail is a new trade e-magazine launched by Legend Exhibitions in association with the Retail Business Technology Expo (RBTE). Ben Sillitoe – an experienced B2B journalist and founding editor of Retail Gazette – will edit the new the e-magazine  aimed at the time-pressured, providing unique news, advice, tips and inspiring content. More details from at: