How to use infographics for your small publication

By Guest blogger, Emily Johnson Infographics have become more and more popular and the reason is obvious – scholars claim people remember around 80% of what they see and do. HubSpot knows that it is a real power of visual perception. Good infographics can help both you (with your small publication promotion) and your audience.Continue reading “How to use infographics for your small publication”

Get innovative to increase magazine sales – see your audience as consumers

Although technology has changed journalism, fundamentals remain the same – understand your audience.  Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform. How? Editors need to look at the way an audience consumes contentContinue reading “Get innovative to increase magazine sales – see your audience as consumers”

Top 6 social media sites

Below are the top social platforms for magazines, but first a word of warning. Publishers shouldn’t be lured into providing content across all of the platforms. In terms of social media less is definitely more. Develop a social media strategy that best suits your magazine. It’s about connecting and having a conversation with your readers – onContinue reading “Top 6 social media sites”

Sillitoe to edit new retail magazine

Essential Retail is a new trade e-magazine launched by Legend Exhibitions in association with the Retail Business Technology Expo (RBTE). Ben Sillitoe – an experienced B2B journalist and founding editor of Retail Gazette – will edit the new the e-magazine  aimed at the time-pressured, providing unique news, advice, tips and inspiring content. More details from at:

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