Category: Online & social media

Online & social media, Technology

How to use infographics for your small publication

Mary Hogarth

Infographic piece1By Guest blogger, Emily Johnson

Infographics have become more and more popular and the reason is obvious – scholars claim people remember around 80% of what they see and do. HubSpot knows that it is a real power of visual perception.

Good infographics can help both you (with your small publication promotion) and your audience. There are several ways infographics can help your small publication rock.

Inspired by OmniPapers we are happy to share useful ideas on using infographics and reveal key benefits of it.

Why use infographics?

Today’s 24/7 culture means that many people are time-poor. They don’t have time to read long articles online. so content needs to be short and iconic – engaging the user with valuable data so they can learn useful ideas, get tips, and pieces of advice. Continue reading “How to use infographics for your small publication” →

Audiences - readers & subscribers, Online & social media

Get innovative to increase magazine sales – see your audience as consumers

Mary Hogarth

Community - blog 7 imageAlthough technology has changed journalism, fundamentals remain the same – understand your audience. 

Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform.

How? Editors need to look at the way an audience consumes content as well as intricate details of their readers’ lives. Ask questions to build a complete demographic and your content build around the answers. Then create a community

Are your readers commuters consuming content en-route to work or just reading to chill out? Or perhaps they are busy professionals who need information while at work?

So how will they consume your content – reading a print copy, or on a tablet, phone, print or laptop? Continue reading “Get innovative to increase magazine sales – see your audience as consumers” →

Online & social media

Getting online content right

Mary Hogarth

mag-website1

Magazine editors must avoid putting shovelware on their sites and offer readers unique content that promotes not duplicates their title. 

When on Writers’ Forum we first launched on the newsstands in 2000 there were few magazine websites.

By 2006 many titles and newspapers had at least a basic online provision. This was usually a duplication of the issue, updated on a monthly or weekly basis aka shovel ware. Today nearly all publications have a website, which are updated regularly, if not on a daily basis. The bigger players such as IPC, Bauer Media or Hearst have sufficient budget for a dedicated team of web editors and copywriters who constantly update content as events unfold. Continue reading “Getting online content right” →

Online & social media

Top 6 social media sites

Mary Hogarth

Social media iconsBelow are the top social platforms for magazines, but first a word of warning. Publishers shouldn’t be lured into providing content across all of the platforms.

In terms of social media less is definitely more. Develop a social media strategy that best suits your magazine. It’s about connecting and having a conversation with your readers – on a platform that best suits your brand. For example for travel magazines are very visual so Tumblr, Pinterest and Instagram accounts work well.

The National Geographic Traveler Magazine provides content on Facebook, Pinterest, Twitter, Tumbler and Instagram. However, Wanderlust favours Facebook and Twitter. This strategy ensures content won’t be continually duplicated.

Continue reading “Top 6 social media sites” →

News, Online & social media

Sillitoe to edit new retail magazine

Mary Hogarth

mobile_versionEssential Retail is a new trade e-magazine launched by Legend Exhibitions in association with the Retail Business Technology Expo (RBTE).

Ben Sillitoe – an experienced B2B journalist and founding editor of Retail Gazette – will edit the new the e-magazine  aimed at the time-pressured, providing unique news, advice, tips and inspiring content. More details from at: http://www.essentialretail.com/