Magazine editors must avoid putting shovelware on their sites and offer readers unique content that promotes not duplicates their title.Â
When on Writers’ Forum we first launched on the newsstands in 2000 there were few magazine websites.
By 2006 many titles and newspapers had at least a basic online provision. This was usually a duplication of the issue, updated on a monthly or weekly basis aka shovel ware. Today nearly all publications have a website, which are updated regularly, if not on a daily basis. The bigger players such as IPC, Bauer Media or Hearst have sufficient budget for a dedicated team of web editors and copywriters who constantly update content as events unfold. Continue reading “Getting online content right”
