Category Archives: Audiences – readers & subscribers


My latest post ­– in the form of a narrated slideshow – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.

Get innovative to increase magazine sales – see your audience as consumers

Although technology has changed journalism, fundamentals remain the same – understand your audience.  Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform. How? Editors need to look at the way an audience consumes content […]
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