Audiences – readers & subscribers – Helping publishers to monetise, engage and thrive

Although technology has changed journalism, fundamentals remain the same – understand your audience.

Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform.

How? Editors need to look at the way an audience consumes content as well as intricate details of their readers’ lives. Ask questions to build a complete demographic and your content build around the answers. Then create a community

Are your readers commuters consuming content en-route to work or just reading to chill out? Or perhaps they are busy professionals who need information while at work?

So how will they consume your content – reading a print copy, or on a tablet, phone, print or laptop? Continue reading “Get innovative to increase magazine sales – see your audience as consumers” →

Category: Audiences – readers & subscribers

MY 7 PILLARS OF GREAT CONTENT

My latest post – a narrated slideshow on the 7 Pillars of creating great content – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.

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My latest post ­– a narrated slideshow on the 7 Pillars of creating great content – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.

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Like this:

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Like this:

My latest post – a narrated slideshow on the 7 Pillars of creating great content – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.