My latest post – in the form of a narrated slideshow – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.
Although technology has changed journalism, fundamentals remain the same – understand your audience. Know your reader was the best advice I was given as a young journalist. Audiences are now consumers – editors must understand this to boost their copy sales across platform. How? Editors need to look at the way an audience consumes content […]
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