Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting contentContinue reading “CHOOSE THE RIGHT PLATFORMS”
Tag Archives: Business strategies for magazine publishing
MEMBERSHIPS – THE WAY I SEE IT
A while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a fewContinue reading “MEMBERSHIPS – THE WAY I SEE IT”
