Business strategies for magazine publishing – Helping publishers to monetise, engage and thrive

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?

The answer should depend on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those two factors. Continue reading “CHOOSE THE RIGHT PLATFORMS” →

A while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a few of my clients to take this route, I had plenty of material to draw on.

While my article, When should a publisher adopt a membership model, mostly focuses on successful examples, this post will outline why the membership model is unlikely to work in the lifestyle sector. Continue reading “MEMBERSHIPS – THE WAY I SEE IT” →