Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?
The answer should depend on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those two factors. Continue reading “CHOOSE THE RIGHT PLATFORMS”
