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CHOOSE THE RIGHT PLATFORMS

Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?

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Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?

The answer should depend on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those two factors. Continue reading “CHOOSE THE RIGHT PLATFORMS”