Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product?
The answer should depend on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those two factors.
Getting professional advice from a magazine consultant such as myself can offer a broader perspective. This is why I have covered developing editorial strategies across platform, consumption of content and how to monetize it in my book, Business Strategies for Magazine Publishing. The text also offers advice on developing practical magazine business strategies, the value of expanding brand extensions, enhancing editorial content.
Whatever you decide – remember that magazine publishing shouldn’t take a one-size fits all approach.
Readers highly value those magazines that have an individual style and publish quality editorial so tailor your value proposition accordingly.
