Recently I presented a paper to delegates at the AJE Magazine Conference at Edinburgh Napier on why 360-degree features are core skills for tomorrow’s journalists. When writing my book, Business Strategies for Magazine Publishing, I found that surprisingly, some editors still publish their print articles online verbatim. But I believe in order to thrive, magazineContinue reading “Why your title should adopt 360-degree feature packages”
Author Archives: Mary Hogarth
Take a strategic approach to advertising
My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much hasContinue reading “Take a strategic approach to advertising”
Share this:
Guest lecture at Napier
Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University. The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session: Spend time developing an in-depth business plan Don’t skimpContinue reading “Guest lecture at Napier”
Share this:
PREREQUISITES FOR MAGAZINE START-UPS
When developing a new magazine concept having a deep connection with your subject is as important as securing funding.
Share this:
CHOOSE THE RIGHT PLATFORMS
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting contentContinue reading “CHOOSE THE RIGHT PLATFORMS”
