Earlier this year I delivered a paper at the fifth Mapping the Magazine conference at Columbia College in Chicago. And what an inspiring event it was.
Those of us presenting papers were a mix of academics and practitioners teaching at universities around the globe. Each presenter delivered insightful concepts, which addressed a few of the key challenges faced by the magazine industry today.
A while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a fewContinue reading “MEMBERSHIPS – THE WAY I SEE IT”