My recent interview with John L Walters, editor and co-owner of Eye magazine, confirmed one of my long-held beliefs – print can be sustainable. I also believe that the traditional publishing business model, drawing the majority of its revenue from copy sales and advertising, in the right circumstances can still thrive, which is how IContinue reading “Eye – the print magazine that continues to thrive”
Category Archives: Publishing strategies
REFLECTIONS ON Refinery29
Three years on from its 2015 UK launch Refinery29 has achieved a strong grip on the market and built a solid reputation for relevant, engaging editorial.
COMING TO A SMALL SCREEN NEAR YOU . . .
Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I veryContinue reading “COMING TO A SMALL SCREEN NEAR YOU . . .”
What can we learn from 2015 and how will those lessons shape 2016?
Having read lots of articles/posts last month summing up 2015 I have identified the following four key trends that publishers should explore. Go local: Global is going local – and it’s a thriving market. Supermarkets realized a few years ago that people like to interact with their community, whether they are in London or aContinue reading “What can we learn from 2015 and how will those lessons shape 2016?”