When InPublishing commissioned me to write an article on Refinery29 (UK), I have to admit I was curious. Could this American platform make the leap from stateside to a global brand?
Turns out it could.
Three years on from its 2015 UK launch Refinery29 has achieved a firm grip on the market and built a solid reputation for relevant, engaging editorial. Overall, in terms of brand reach, it has grown exponentially and now has a global audience of 550 million and more than 450 employees across its American, UK and European platforms. Continue reading “REFLECTIONS ON Refinery29”
