When developing a new magazine concept having a deep connection with your subject is as important as securing funding.
Category Archives: News
CHOOSE THE RIGHT PLATFORMS
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting contentContinue reading “CHOOSE THE RIGHT PLATFORMS”
NME CLOSES PRINT EDITION
Sadly, it is the end of an era – NME aka New Musical Express has finally decided to cease its weekly print edition from today after 66 years.
COMING TO A SMALL SCREEN NEAR YOU . . .
Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I veryContinue reading “COMING TO A SMALL SCREEN NEAR YOU . . .”
Audience research dynamics
How to gather data the right way Whether revamping an existing title or launching a new magazine getting to know your audience – and what they want – is crucial. Yet more often than not publishers think they know what their readers want and spend a huge amount of their budget on research to proveContinue reading “Audience research dynamics”