Sadly, it is the end of an era – NME aka New Musical Express has finally decided to cease its weekly print edition from today after 66 years.
While the magazine spent most of those years on the newsstands, in 2015 with circulation at an all-time low of 15,000, Time Inc. decided to move NME to a freemium model – an ad-funded free title. Although pitched as a strategy to widen audience participation, essentially the rationale was to cut newsstand distribution costs and boost ad revenue.
According to the BBC’s report, publishers Time Inc. said the decision to stop its print edition is “due to rising production costs and a tough advertising market”. Instead, it will be “focusing investment on further expanding NME’s digital audience”.
While the move did indeed expand distribution to 300,000 – it seems both core and potential new readers weren’t so keen to engage. Continue reading