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Micro-payments: The unsolvable problem

Imagine if newsagents had to sell single articles? An unlikely scenario as it makes neither practical nor financial sense for anyone concerned – journalists, publishers, newsagents or the consumers.

Online however, this granular sales model makes total sense, yet an option for casual, micro-payment, often referred to as the Holy Grail for both internet entrepreneur and online publisher alike, has remained elusive.

Continue reading “Micro-payments: The unsolvable problem solved” →

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4 Reasons why print magazines rule

25 February 201617 July 2016 Mary Hogarth

For years now many CEOs and key influencers have been saying the print issue will soon be dead. Now there is fresh concern with the news that the Independent will cease printing and go digital next month.

So should publishers rethink their print contingent?

No – and here’s 4 reasons why not. Continue reading “4 Reasons why print magazines rule” →

Tucked scoops best new concept in 2015 Magazine Academy Awards

24 October 201515 February 2016 Mary Hogarth

Every year students from PPA accredited BA and MA courses compete for the Best Original Concept category in the Magazine Academy Awards. This year my former Magazine Business students scooped first prize with Tucked.

In an age where there is a magazine for everything, it would seem near on impossible to come up with an original concept in an untapped market. But that is exactly what these students achieved with Tucked – winner of this year’s Magazine Academy Awards – aimed at the LGBTQ demographic.

It is a concept that emerged from a course assignment whereby Magazine Journalism students working in groups of three or four had to come up with an idea for a new magazine, plus develop a pilot issue and media kit.

To increase student engagement there was the added bonus that the best concept would be submitted into the Magazine Academy Awards. Continue reading “Tucked scoops best new concept in 2015 Magazine Academy Awards” →

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Deputy takes over as editor at Railway Magazine

11 September 2015 Mary Hogarth

Having recently become the longest-serving editor in The RAILWAY Magazine’s 117-year history, Nick Pigott has left the title.

Nick’s former deputy, Chris Milner, has now stepped up into the role and is relishing the challenge of building on Nick’s record-breaking run.

“Nick has steered the title to unprecedented heights in recent years with growth in sales and subscriptions and in the sort of sporting parlance he’d use, he’s leaving with the league title and cup in the trophy cabinet,” said Tim Hartley, publisher of the railway portfolio at Mortons Media Group. Continue reading “Deputy takes over as editor at Railway Magazine” →