Micro-payments: The unsolvable problem solved

Micro-payments: The unsolvable problem


Imagine if newsagents had to sell single articles? An unlikely scenario as it makes neither practical nor financial sense for anyone concerned – journalists, publishers, newsagents or the consumers.

Online however, this granular sales model makes total sense, yet an option for casual, micro-payment, often referred to as the Holy Grail for both internet entrepreneur and online publisher alike, has remained elusive.

Continue reading “Micro-payments: The unsolvable problem solved”


4 Reasons why print magazines rule

Slide1For years now many CEOs and key influencers have been saying the print issue will soon be dead. Now there is fresh concern with the news that the Independent will cease printing and go digital next month.

So should publishers rethink their print contingent?

No – and here’s 4 reasons why not. Continue reading “4 Reasons why print magazines rule”

New titles & relaunches, News

Tucked scoops best new concept in 2015 Magazine Academy Awards

#Team Tucked – Alice Freeman; Josie Tague, Aiden Dalby and Iga Kozakiewicz-SchlegelEvery year students from PPA accredited BA and MA courses compete for the Best Original Concept category in the Magazine Academy Awards. This year my former Magazine Business students scooped first prize with Tucked.

In an age where there is a magazine for everything, it would seem near on impossible to come up with an original concept in an untapped market. But that is exactly what these students achieved with Tucked – winner of this year’s Magazine Academy Awards – aimed at the LGBTQ demographic.

It is a concept that emerged from a course assignment whereby Magazine Journalism students working in groups of three or four had to come up with an idea for a new magazine, plus develop a pilot issue and media kit.

To increase student engagement there was the added bonus that the best concept would be submitted into the Magazine Academy Awards. Continue reading “Tucked scoops best new concept in 2015 Magazine Academy Awards”


Deputy takes over as editor at Railway Magazine

Railway MagHaving recently become the longest-serving editor in The RAILWAY Magazine’s 117-year history, Nick Pigott has left the title.

Nick’s former deputy, Chris Milner, has now stepped up into the role and is relishing the challenge of building on Nick’s record-breaking run.

Nick has steered the title to unprecedented heights in recent years with growth in sales and subscriptions and in the sort of sporting parlance he’d use, he’s leaving with the league title and cup in the trophy cabinet,” said Tim Hartley, publisher of the railway portfolio at Mortons Media Group. Continue reading “Deputy takes over as editor at Railway Magazine”

Circulation & distribution, News

Boost your circulation: 6 questions to ask your audience

Blog post - 6 questions for your audienceHaving a continual dialogue with your audience is crucial – but how often do you ask poignant questions to boost your circulation?

Change is constant so it stands to reason that your readers’ habits, likes and dislikes are continually evolving too. That’s why regular surveys or focus groups are important.

Stagnation in a magazine can be dangerous – so keep talking to your audience. The more you find out the stronger your magazine will be.

Time to start working on an audience survey. First define your main objective, then decide on the priorities, but keep the survey short. Continue reading “Boost your circulation: 6 questions to ask your audience”