Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales.
If your ad sales are lower than they should be then it’s time to scrutinize your media kit.
Why? Because like a an amazing photograph a great media kit is worth a thousand words.
It’s not just about showing strong circulation figures, audience demographics and offering competitive ad rates.
It’s about creating trust. Continue reading “Improve your media kit: 7 ways to get higher advertising sales”
