Tag Archives: Brand extensions; revenue streams; magazine revenue; magazine audience engagement; targeting magazine audiences;

Improve your media kit: 7 ways to get higher advertising sales

Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales. If your ad sales are lower than they should be then it’s time to scrutinize your media kit. Why? Because like a an amazing photograph a great media kit is worth a thousand […]
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Ones to watch – new magazine launches this month

According to TMB Weekly so far this year there have been 95 new title launches against 90 magazine closures – proof that despite of uncertainty in the market publishers are prepared to take a risk on a good idea. Here’s a round up of new magazines launched this month with TME’s (themagazineexpert) verdict on which […]
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Publishers need more than a magazine to make money

Initially most magazines followed a basic business model with the majority of income derived from advertising, subscriptions and newsstand sales. A combination of developing technology plus a slump in advertising sales meant titles either had to evolve to secure additional revenue streams or close. The result was the birth of the ‘brand’ followed by brand […]
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