Initially most magazines followed a basic business model with the majority of income derived from advertising, subscriptions and newsstand sales. A combination of developing technology plus a slump in advertising sales meant titles either had to evolve to secure additional revenue streams or close. The result was the birth of the ‘brand’ followed by brand […]
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A great line up of speakers captivated audiences at this year’s PPA Festival. Magazine editors past and present, accredited PPA course tutors, plus a few of their students were among those who turned out to hear a wealth of inspirational presentations. Kate Readeon, editor of Tatler revealed what really happened behind the scenes on that […]
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A while ago I delivered a lecture, based on an extract from my book, to delegates at an AJE Conference at City University. One of the many questions (and one that I am frequently asked) was how can publishers make money? The answer is two-fold. Firstly, diversity combined with a good understanding of how to build additional extras that will […]
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THE launch of Apple’s latest iPhone, iPad and Mini iPad has opened up more opportunities for digital publishers. With faster processing speeds and retina display these devices have the potential to offer magazine readers a richer user experience – if the publisher gets the content right. But what impact will it have on magazine adverts and […]
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