A while ago I delivered a lecture, based on an extract from my book, to delegates at an AJE Conference at City University. One of the many questions (and one that I am frequently asked) was how can publishers make money?
The answer is two-fold. Firstly, diversity combined with a good understanding of how to build additional extras that will be valued by readers, strategic partners and advertisers. Remember that value – or perceived value – is crucial.
Secondly to create a sustainable magazine a publisher must always be thinking about the future – not just one year ahead, but where the title will be in five years. And more importantly how it is going to get there. This means developing lots of potential revenue streams. Having a few strong streams of income – as opposed to the old, outdated traditional model based on copy sales (newsstand/subscription) and advertising – will ensure that the magazine is not only viable, but likely to be sustainable in the long-term.
Below is are the slides from the conference sharing some of my ideas on how to build a sustainable business model, which I hope you will find useful.
AJE Conference – Sustainable business models If you have any questions please get in touch.