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while ago I delivered a lecture, based on an extract from my book, to delegates at an AJE Conference at City University. One of the many questions (and one that I am frequently asked) was how can publishers make money?
The answer is two-fold. Firstly, diversity combined with a good understanding of how to build additional extras that will be valued by readers, strategic partners and advertisers. Remember that value – or perceived value – is crucial.
Continue reading “Sustainable business models for magazines”
