Readers accept the blurring of advertising and editorial these days giving native a new lease of life.
Whether its social media or a blog post, online content engages the reader who is able to respond instantly – thus it becomes a conversation.
It is that conversation that is crucial in maintaining audiences. Gone are the days when magazines produced a printed weekly, monthly or quarterly edition and nothing else. Today readers don’t like waiting – they want instant content that relates to them, which they can talk about. Continue reading “Native advertising – an acceptable way to boost magazine profits”
