Launching a new title is often fraught with conflicting advice on how much to spend on the marketing budget. It’s about getting the balance right.
Spend too little and risk failure, but an overspend is likely to result in insufficient returns on your investment. So how do you develop a strong marketing campaign, which will produce great results on a cost-effective budget?
Firstly, careful planning and analysis will enhance your chances of a successful launch. Continue reading “Magazine launch strategies: getting your marketing right”