Good news for digital editions

ABC’s latest release of digital sales (audited between January and June 2012) revealed that sales of paid-for digital editions increased by 92%.

Sales figures from the 60 titles, which opted to report their digital edition sales, totaled 185,210. An overall increase of 92% compared with the previous period. When considered as an average copy sales per title basis, this represents a period-on-period increase of 226% – demonstrating a significant growth.ABC’s January to June 2012 ABC release also coincides with ABC’s first-ever Digital Publications Certificate, which enables publishers to give advertisers access to a verified audience circulation figure for digital publications that do not fall within the current ABC digital editions rules.

Now advertisers can see proven digital circulation figures, will they be persuaded to invest as much in this area as they do in print?

Published by Mary Hogarth

With nearly 20 years industry experience in editorial, branding and publishing, Mary Hogarth is the consultant to call if you are thinking of setting up a new magazine or eNewsletter, relaunching a title or just need advice on best practice. Author of How To Launch A Magazine In This Digital Age, Mary's extensive experience and unique approach will help you transform your project into a viable and sustainable concept.

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