ABC’s latest release of digital sales (audited between January and June 2012) revealed that sales of paid-for digital editions increased by 92%.
Sales figures from the 60 titles, which opted to report their digital edition sales, totaled 185,210. An overall increase of 92% compared with the previous period. When considered as an average copy sales per title basis, this represents a period-on-period increase of 226% – demonstrating a significant growth.ABC’s January to June 2012 ABC release also coincides with ABC’s first-ever Digital Publications Certificate, which enables publishers to give advertisers access to a verified audience circulation figure for digital publications that do not fall within the current ABC digital editions rules.
Now advertisers can see proven digital circulation figures, will they be persuaded to invest as much in this area as they do in print?