Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very rarely see anyone struggling with a broadsheet or flicking through a red-top any longer as the only papers commuters appear to read are Metro in the morning and The Standard in the evening. The common denominator is they’re both free.
So, it’ll come as no great Usain Bolt outta the blue, that newspaper circulation is plummeting. I’m sure we’re all aware of the sad demise of The Independent earlier this year and even Dear Rupert’s managing to only flog just over a million and a half daily copies of the builders’ favourite, The Sun, from a 2010 figure of double this. The Torygraph a similar 500k from almost 700k, and The Grauniad an astronomically worrying 166,500. Astronomically worrying as I’ve always taken The Guardian. And Private Eye. Obviously. Continue reading
My latest post – a narrated slideshow on the 7 Pillars of creating great content – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.
Living in a world with vast streams of content covering every perceivable subject, it is crucial to make sure that all editorial created has a real value. It must be relevant to those reading it. So it’s time to steer away from those ‘fillers’, get more creative and stop relying on press releases. Continue reading
Colleagues from the School of Communications & Writing at Southampton Solent University gather for book launch.
Great joint launch party last night at for How To Launch A Magazine In This Digital Age. The event was shared with colleagues Steve Hill and Paul Lashmar with their recently published book Online Journalism. Continue reading
CONDÉ NAST has announced it is going into partnership with Amazon. The Internet retailer will handle print and digital subscriptions for Condé Nast’s stable of glossy titles such as Vogue, Wired and Vanity Fair.
Consumers will be able to buy, manage and renew their magazine subscriptions under a new “all access” plan for both print and digital editions using their Amazon account. Continue reading
Essential Retail is a new trade e-magazine launched by Legend Exhibitions in association with the Retail Business Technology Expo (RBTE).
Ben Sillitoe – an experienced B2B journalist and founding editor of Retail Gazette – will edit the new the e-magazine aimed at the time-pressured, providing unique news, advice, tips and inspiring content. More details from at: http://www.essentialretail.com/