WHAT I LEARNED IN CHICAGO

Mary at Mapping the magazine 5Earlier this year I delivered a paper at the fifth Mapping the Magazine conference at Columbia College in Chicago. And what an inspiring event it was.

Those of us presenting papers were a mix of academics and practitioners teaching at universities around the globe. Each presenter delivered insightful concepts, which addressed a few of the key challenges faced by the magazine industry today.

Not only did the presentations demonstrate a keen awareness, but many also generated some exhilarating discussions and debates. Not to mention some great networking opportunities which may lead to collaborations in the future.Continue reading “WHAT I LEARNED IN CHICAGO”

REFLECTIONS ON Refinery29

When InPublishing commissioned me to write an article on Refinery29 (UK), I have to admit I was curious. Could this American platform make the leap from stateside to a global brand?

Turns out it could.

Three years on from its 2015 UK launch Refinery29 has achieved a firm grip on the market and built a solid reputation for relevant, engaging editorial. Overall, in terms of brand reach, it has grown exponentially and now has a global audience of 550 million and more than 450 employees across its American, UK and European platforms.Continue reading “REFLECTIONS ON Refinery29”

MEMBERSHIPS – THE WAY I SEE IT

Membership article - WNIPA while ago I was asked to write an article on membership models for What’s New In Publishing. The brief was to include a case study and focus on how this business strategy might work for magazine publishers. Having written about this in my latest book, Business Strategies for Magazine Publishing, and advised a few of my clients to take this route, I had plenty of material to draw on.

While my article, When should a publisher adopt a membership model, mostly focuses on successful examples, this post will outline why the membership model is unlikely to work in the lifestyle sector.Continue reading “MEMBERSHIPS – THE WAY I SEE IT”

NME CLOSES PRINT EDITION

Photo credit: Time Inc.

Sadly, it is the end of an era – NME aka New Musical Express has finally decided to cease its weekly print edition from today after 66 years.

While the magazine spent most of those years on the newsstands, in 2015 with circulation at an all-time low of 15,000, Time Inc. decided to move NME to a freemium model – an ad-funded free title.Continue reading “NME CLOSES PRINT EDITION”

COMING TO A SMALL SCREEN NEAR YOU . . .

Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very rarely see anyone struggling with a broadsheet or flicking through a red-top any longer as the only papers commuters appear to read are Metro in the morning and The Standard in the evening. The common denominator is they’re both free.

infographic

So, it’ll come as no great Usain Bolt outta the blue, that newspaper circulation is plummeting. I’m sure we’re all aware of the sad demise of The Independent earlier this year and even Dear Rupert’s managing to only flog just over a million and a half daily copies of the builders’ favourite, The Sun, from a 2010 figure of double this. The Torygraph a similar 500k from almost 700k, and The Grauniad an astronomically worrying 166,500. Astronomically worrying as I’ve always taken The Guardian. And Private Eye. Obviously.Continue reading “COMING TO A SMALL SCREEN NEAR YOU . . .”

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