Coming to a Small Screen Near You…

Look around you, right now. You may be sat at your desk, slouched on the couch, or en-route to somewhere special but the chances are you’re probably ‘consuming content’ on your smart phone, tablet or some such device. And those around you are probably at it as well. On my own daily grind I very […]
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MY 7 PILLARS OF GREAT CONTENT

My latest post ­– in the form of a narrated slideshow – has a more interactive feel. Some points are obvious, but usually forgotten. Others, not so much.

Audience research dynamics

How to gather data the right way Whether revamping an existing title or launching a new magazine getting to know your audience – and what they want – is crucial. Yet more often than not publishers think they know what their readers want and spend a huge amount of their budget on research to prove […]
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Micro-payments: The unsolvable problem solved

Micro-payments: The unsolvable problem Imagine if newsagents had to sell single articles? An unlikely scenario as it makes neither practical nor financial sense for anyone concerned – journalists, publishers, newsagents or the consumers. Online however, this granular sales model makes total sense, yet an option for casual, micro-payment, often referred to as the Holy Grail […]
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4 Reasons why print magazines rule

For years now many CEOs and key influencers have been saying the print issue will soon be dead. Now there is fresh concern with the news that the Independent will cease printing and go digital next month. So should publishers rethink their print contingent? No – and here’s 4 reasons why not.