Below is a video of my lecture to Masters students on the International Journalism for Media Professionals and also those taking MSc Publishing at Edinburgh Napier University. The theme was how to develop a successful magazine concept. Here are my five essential takeaways from the session: Spend time developing an in-depth business plan Don’t skimp […]
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When developing a new magazine concept having a deep connection with your subject is as important as securing funding.
Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content in print, online and social media platforms plus as a digital product? Do you opt for digital with content spread across online and social media platforms? Or should you take a 360-degree approach putting content […]
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Earlier this year I delivered a paper at the fifth Mapping the Magazine conference at Columbia College in Chicago. And what an inspiring event it was.
Those of us presenting papers were a mix of academics and practitioners teaching at universities around the globe. Each presenter delivered insightful concepts, which addressed a few of the key challenges faced by the magazine industry today.
Three years on from its 2015 UK launch Refinery29 has achieved a strong grip on the market and built a solid reputation for relevant, engaging editorial.