Solving the publishing crisis: innovation is critical

I always enjoy talking to editors and publishers who offer a real insight into their publication and its achievements. So when the opportunity came, I was delighted to interview Guy Procter, editor of Country Walking magazine, for the Nov/Dec issue of InPublishing. Having previously interviewed Guy during the PPA Leadership Summit (April 2021) on the challenges […]
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Why Future is forging ahead

Last week I interviewed Chris Convey, Senior Vice President and Managing Director of Future’s B2B portfolio, who led on its core acquisition’s strategy. In the past few years, following a restructure, Future plc has seen phenomenal growth from acquisitions and through an expansion of their current portfolio. But why has this media giant now forged […]
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Eye – the print magazine that continues to thrive

My recent interview with John L Walters, editor and co-owner of Eye magazine, confirmed one of my long-held beliefs – print can be sustainable. I also believe that the traditional publishing business model, drawing the majority of its revenue from copy sales and advertising, in the right circumstances can still thrive, which is how I […]
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Why your title should adopt 360-degree feature packages

Recently I presented a paper to delegates at the AJE Magazine Conference at Edinburgh Napier on why 360-degree features are core skills for tomorrow’s journalists. When writing my book, Business Strategies for Magazine Publishing, I found that surprisingly, some editors still publish their print articles online verbatim. But I believe in order to thrive, magazine […]
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Take a strategic approach to advertising

My experience on the changes in advertising sales over the last decade has resulted in this latest article, How magazines can take a strategic approach to advertising, published in WNIP. Researching this feature took me back to earlier in my career when the core magazine revenue came from copy sales and advertising. So much has […]
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