Helping publishers to monetise, engage and thrive
The individually tailored magazine consultancy for new launches, enhancing existing titles, growing revenue and audience development
Whether revamping an existing title or launching a new magazine getting to know your audience – and what they want – is crucial.
Yet more often than not publishers think they know what their readers want and spend a huge amount of their budget on research to prove it. However, data gathered during reader surveys is often flawed because the relevant key questions haven’t been asked. Continue reading “Audience research dynamics”
For years now many CEOs and key influencers have been saying the print issue will soon be dead. Now there is fresh concern with the news that the Independent will cease printing and go digital next month.
So should publishers rethink their print contingent?
No – and here’s 4 reasons why not. Continue reading “4 Reasons why print magazines rule”
Having read lots of articles/posts last month summing up 2015 I have identified the following four key trends that publishers should explore.
Continue reading “What can we learn from 2015 and how will those lessons shape 2016?”
Every year students from PPA accredited BA and MA courses compete for the Best Original Concept category in the Magazine Academy Awards. This year my former Magazine Business students scooped first prize with Tucked.
In an age where there is a magazine for everything, it would seem near on impossible to come up with an original concept in an untapped market. But that is exactly what these students achieved with Tucked – winner of this year’s Magazine Academy Awards – aimed at the LGBTQ demographic.
It is a concept that emerged from a course assignment whereby Magazine Journalism students working in groups of three or four had to come up with an idea for a new magazine, plus develop a pilot issue and media kit.
To increase student engagement there was the added bonus that the best concept would be submitted into the Magazine Academy Awards. Continue reading “Tucked scoops best new concept in 2015 Magazine Academy Awards”
Media kits either make a big first impression or flatline so it’s essential to get it right to achieve higher advertising sales.
If your ad sales are lower than they should be then it’s time to scrutinize your media kit.
Why? Because like a an amazing photograph a great media kit is worth a thousand words.
It’s not just about showing strong circulation figures, audience demographics and offering competitive ad rates.
It’s about creating trust. Continue reading “Improve your media kit: 7 ways to get higher advertising sales”
