Increase in teenage magazine sales

CIRCULATION figures recently released by ABC for magazines audited from January to June 2012 have shown some surprising results.

digital mag sales imagesSectors to report year-on-year circulation increases for consecutive periods include Teenage Lifestyle, which went up by 55%. This is surprising rise considering how many teens now have smart phones and tablets. How are publishers not converting these young readers into digital subscribers?

Other significant increases were Children’s Magazines: Pre-School, which rose by 11.9% and Women’s Slimming with a 10.5% rise in figures.

The News & Current Affairs also fared well among readers with a year-on-year increase of 5.4%. There were also small year-on-year increases for Home Interest with gardening gaining 0.5% and Leisure Interest: camping/walking/climbing seeing a 3.3% rise.

This latest ABC release allows consumer magazines to separately report digital edition sales alongside a print figure on the same certificate. So far 60 titles have opted to report their digital sales figures compared with 16 in the same period a year ago.

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